Web Marketing Experts Blog
Posted on 22nd Mar 2016 by David Ogletree
It’s that time of year again. You know the one. If you haven’t already, you’re probably hustling to get those taxes done. Perhaps you’re reviewing your revenue streams from last year, wishing that you could find a way to produce a little more bank from your Adwords accounts or your clients.
In the spirit of the season, we’ve compiled a few ways Google Adwords reminds us of the IRS. So pull up that calculator, dig in and see if you can relate …
1. We can’t help but use the word audit.
‘Auditing’ is a common word we find ourselves using when it comes to examining the performance of Adwords accounts. There’s really no other way to describe that process – taking stock of various performance factors and deciding what needs to stay or go. Most importantly, auditing is about how an Adwords account spends money and whether or not it’s the best possible way to do so. Google wants you to spend money that will benefit Adwords as a service while still getting what you need for long enough to stick around. Sound like any other kind of audit? Ahem?
2. Google will shut you down.
Nothing kills your business faster than losing your primary source of inbound marketing. Remember the Florida Update? Google has a way of deciding it doesn’t like a certain business model and just eradicating that model entirely. It’s true – you mess with Google, you won’t have an account anymore.
3. It seems impossible to talk to a human sometimes
Though Google doesn’t necessarily send you through the automation jungle, good luck getting someone on the phone if your account is suspended. The reasons Google won’t patch you through to a human are pretty self-explanatory. Either way, you’re still jumping through hoops, spending time on hold and stressing when you make that account status call.
4. Things can get complex.
Although learning Adwords may not be as terrible as plunging into the tax code, it still gets messy, especially for a newbie. Do you have the right strategy to grasp those complex Adwords concepts?
No matter how complex or irritating Google Adwords can be, it’s one of the most effective, quick inbound marketing channels out there and we still love it! If you’re looking to get the swing of things and navigate all those complex waters, we’re here to help! Let’s talk about your strategy and find a solution that works for you!
There’s no issue or question too large or too small – contact David with your individual needs today! Drop him a line or ask your question here and he’ll get back to you within 24 hours or less.