Web Marketing Experts Blog

Blog Home

How Google Adwords Is Like the IRS

Posted on 22nd Mar 2016 by David Ogletree

It’s that time of year again. You know the one. If you haven’t already, you’re probably hustling to get those taxes done. Perhaps you’re reviewing your revenue streams from last year, wishing that you could find a way to produce a little more bank from your Adwords accounts or your clients.


In the spirit of the season, we’ve compiled a few ways Google Adwords reminds us of the IRS. So pull up that calculator, dig in and see if you can relate …


1.     We can’t help but use the word audit.

‘Auditing’ is a common word we find ourselves using when it comes to examining the performance of Adwords accounts. There’s really no other way to describe that process – taking stock of various performance factors and deciding what needs to stay or go. Most importantly, auditing is about how an Adwords account spends money and whether or not it’s the best possible way to do so. Google wants you to spend money that will benefit Adwords as a service while still getting what you need for long enough to stick around. Sound like any other kind of audit? Ahem?


2.     Google will shut you down.

Nothing kills your business faster than losing your primary source of inbound marketing. Remember the Florida Update? Google has a way of deciding it doesn’t like a certain business model and just eradicating that model entirely. It’s true – you mess with Google, you won’t have an account anymore.


3.     It seems impossible to talk to a human sometimes

Though Google doesn’t necessarily send you through the automation jungle, good luck getting someone on the phone if your account is suspended. The reasons Google won’t patch you through to a human are pretty self-explanatory. Either way, you’re still jumping through hoops, spending time on hold and stressing when you make that account status call.


4.     Things can get complex.

Although learning Adwords may not be as terrible as plunging into the tax code, it still gets messy, especially for a newbie. Do you have the right strategy to grasp those complex Adwords concepts?

No matter how complex or irritating Google Adwords can be, it’s one of the most effective, quick inbound marketing channels out there and we still love it! If you’re looking to get the swing of things and navigate all those complex waters, we’re here to help! Let’s talk about your strategy and find a solution that works for you!

Recent Posts

Convert Keywords to Phrase Match Using Excel

Branding Ad Group Rules of Thumb

Google Open Ad Exchange: What's Happening?

What Does a South African Court Case Tell us About AdWords Trademark Issues?

Should You Break Up Your Campaigns?

What's Up With Tablet Bidding?

AdWords PPC: Ever Changing, Ever Expanding

Stop Making Quick Changes!

Adwords Bid Adjustment By Device: But Why?

3 Reasons You Should Never Let AdWords Run On Autopilot

How to Become the Best AdWords Consultant Ever

Google AdWords: How to Set a Baseline

Help! My PPC Campaign is Broken and I Don't Know How to Fix It!

Adwords Latest Changes: Should I Stay Or Should I Go?

Google Adwords Exams: What You Need To Know

How Google Adwords Is Like the IRS

Secrets to Managing Adwords ROI

What delivery method are you using with Google AdWords?

Are you remarketing?

Are you using modified broad keywords?

Has Google finally sold out?

Bid on Vanity Searches

Follow Us

Twitter LinkedIn Facebook

Ask David ANY PPC Related Question!

There’s no issue or question too large or too small – contact David with your individual needs today! Drop him a line or ask your question here and he’ll get back to you within 24 hours or less.