Web Marketing Experts Blog
Posted on 9th Mar 2016 by David Ogletree
If your not using the accelerated method your losing traffic. With standard, you're letting Google randomly show and not show your ad throughout the day. Even if you have a big enough budget your ad still might not get shown.
I always put this setting on accelerated. I have always said that I do not want Google making decisions for me?, whether it be PPC or SEO. The danger of ?the standard setting is that many people click your ad more than once and many times on more than one device. ?Let's say somebody searching at their workplace visits your site from an ad then decides to buy when they get home. Your ad is not showing because Google decided to randomly not show your ad for that search - so you lost out on a sale. ?We want to avoid that, right?
If you're using standard because you just donï¿½t have the budget to run your ads all day?, you can use other methods to shows ads throughout the day. Below is a list of techniques to avoid running out of budget:
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