Web Marketing Experts Blog


Blog Home


Are you using modified broad keywords?

Posted on 23rd Feb 2016 by David Ogletree




Many people were scared away by broad keywords a long time ago and have not kept up with changes that were made. If you set your keyword match type to broad you will show up for a lot terms that you don't want to. You will spend all your time creating negative keywords.


You can tame your broad matches by using modified broad. All you have to do is a the plus "+" in front of a keyword like +blue +shoes. This way you will only show up for terms that contain blue and shoes. You won't show up for "Tom blew up his boots" or some crazy term that has nothing to do with what you do.


You still need to monitor your search term report and create negative keywords but you will spend much less time doing it.

Recent Posts

Convert Keywords to Phrase Match Using Excel

Branding Ad Group Rules of Thumb

Google Open Ad Exchange: What's Happening?

What Does a South African Court Case Tell us About AdWords Trademark Issues?

Should You Break Up Your Campaigns?

What's Up With Tablet Bidding?

AdWords PPC: Ever Changing, Ever Expanding

Stop Making Quick Changes!

Adwords Bid Adjustment By Device: But Why?

3 Reasons You Should Never Let AdWords Run On Autopilot

How to Become the Best AdWords Consultant Ever

Google AdWords: How to Set a Baseline

Help! My PPC Campaign is Broken and I Don't Know How to Fix It!

Adwords Latest Changes: Should I Stay Or Should I Go?

Google Adwords Exams: What You Need To Know

How Google Adwords Is Like the IRS

Secrets to Managing Adwords ROI

What delivery method are you using with Google AdWords?

Are you remarketing?

Are you using modified broad keywords?

Has Google finally sold out?

Bid on Vanity Searches

Follow Us

Twitter LinkedIn Facebook

Ask David ANY PPC Related Question!

There’s no issue or question too large or too small – contact David with your individual needs today! Drop him a line or ask your question here and he’ll get back to you within 24 hours or less.

CONTACT