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Are you using modified broad keywords?

Posted on 23rd Feb 2016 by David Ogletree

Many people were scared away by broad keywords a long time ago and have not kept up with changes that were made. If you set your keyword match type to broad you will show up for a lot terms that you don't want to. You will spend all your time creating negative keywords.

You can tame your broad matches by using modified broad. All you have to do is a the plus "+" in front of a keyword like +blue +shoes. This way you will only show up for terms that contain blue and shoes. You won't show up for "Tom blew up his boots" or some crazy term that has nothing to do with what you do.

You still need to monitor your search term report and create negative keywords but you will spend much less time doing it.

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