What's Up With Tablet Bidding?

Posted on 27th May 2016 by David Ogletree

So, we’re getting tablet bidding.

Plenty of advertisers don’t really get excited when we get an approved change on a device that it seems like a lot of people don’t use. And that could be true. For many of us, a tablet is a leisure item and device as opposed to something a buyer consumer is using. So if you’re B2B, it could be true that you’re really only going to get those folks who tote around their tablet for work reasons.

And how do you hit those? Well, like anything else in AdWords, you create something you can test. A simple campaign targeted to tablet-only users will give you an idea as to whether or not your B2B audience is actively using a tablet to shop.

 From a different perspective, B2C is where it’s going to be at. Think about how families use tablets and tablet media. Think about the idea of “tablet time” or “technology time” for parents who use tablets to entertain children, or to catch a Netflix show at night when the kiddos are in bed.

We’re talking about some powerful advertising here, and we’re also talking about the ability to advertise to a specific audience at any given time. There’s a lot you can do with that.

For starters, try targeting specific ads to tablet users only to see how they react. Use ad language/ad copy that advances specific use of a tablet’s features and functionality. Give the user an experience they can remember on tablet. And of course, make sure your website is optimized for tablet viewing. If you’re a fan of Wordpress, Elegant Themes Divi theme gives you the option to optimize specific content blocks for tablet viewing.

Test, test, test, as is always the case with AdWords. Make sure your conversion tracking is tight and enjoy what AdWords has to offer!