Web Marketing Experts Blog

How Google Adwords Is Like the IRS

Posted on 22nd Mar 2016 16:02:29 by David Ogletree

If you've never thought about how Google is like the IRS, maybe it's time - being that everyone's thinking about taxes it's a worthy question.


Between the way we think of the word audit, the cost and all the nuances involved, it's no surprise that working with Google Adwords can seem like you're working with the tax code. But have no fear! With all the technology out there the possibilities are endless and there's plenty we can do. Read on to find out more.


Although learning Adwords may not be as terrible as plunging into the tax code, it still gets messy, especially for a newbie. Do you have the right strategy to grasp those complex Adwords concepts?


No matter how complex or irritating Google Adwords can be, it’s one of the most effective, quick inbound marketing channels out there and we still love it! If you’re looking to get the swing of things and navigate all those complex waters, we’re here to help! Let’s talk about your strategy and find a solution that works for you!


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Secrets to Managing Adwords ROI

Posted on 21st Mar 2016 14:20:27 by David Ogletree

You deserve a better return on investment with Adwords. How can you be sure the spend justifies the result?


There's plenty you can do with your Adwords account to make sure the money you spend makes sense. Let's take a look at some of the tips below to determine whether you're wasting money for yourself or your clients, or making the right decisions that will increase your bottom line. Here are some ROI management secrets that only experts will tell you.

You’d be surprised how many advertisers still aren’t doing this. You must regularly go through your account’s performance data to find areas where you’re spending unnecessary money. The quickest way to decide if a keyword needs changing in some way – or needs paused – is to root through your conversion data and see what it’s telling you.

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What delivery method are you using with Google AdWords?

Posted on 9th Mar 2016 10:00:00 by David Ogletree

If you're not using the accelerated method you're losing traffic. With standard, you're letting Google randomly show and not show your ad throughout the day. Even if you have a big enough budget your ad still might not get shown.


I always put this setting on accelerated. I have always said that I do not want Google making decisions for me?, whether it be PPC or SEO. The danger of ?the standard setting is that many people click your ad more than once and many times on more than one device. ?Let's say somebody searching at their workplace visits your site from an ad then decides to buy when they get home. Your ad is not showing because Google decided to randomly not show your ad for that search - so you lost out on a sale. ?We want to avoid that, right?


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Are you remarketing?

Posted on 24th Feb 2016 17:18:00 by David Ogletree

Have you ever been browsing Amazon for some item and then realize later that day almost every website you visit has an ad for the item you were looking at. This is remarketing. Amazon uses a service that tracks what you visit and that service has an agreement with other websites to show Amazon ads. When you visit that site they detect a code on your computer called a cookie. Amazon tracks everything you do and puts you into different lists. Amazon then decides what ads should be shown to what list.

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Are you using modified broad keywords?

Posted on 23rd Feb 2016 14:48:00 by David Ogletree

Many people were scared away by broad keywords a long time ago and have not kept up with changes that were made. If you set your keyword match type to broad you will show up for a lot terms that you don't want to. You will spend all your time creating negative keywords.

You can tame your broad matches by using modified broad. All you have to do is a the plus "+" in front of a keyword like +blue +shoes. This way you will only show up for terms that contain blue and shoes. You won't show up for "Tom blew up his boots" or some crazy term that has nothing to do with what you do.

You still need to monitor your search term report and create negative keywords but you will spend much less time doing it.

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What delivery method are you using with Google AdWords?

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